POMMIES IS BACK FOR 5^th ANNUAL APPLE TREE GIVEAWAY
Buy Pommies Cider or Pommies Farmhouse Cider at the LCBO and take home an apple tree

(Toronto, ON – April 18, 2017) Pommies Cider Co. is back for their fifth Apple Tree Giveaway, taking place at eight LCBO locations across Ontario beginning April 28. Pommies will be at each location sampling both their Original and Farmhouse ciders. Consumers who purchase 12 bottles or cans of Pommies Cider and/or Pommies Farmhouse Cider will leave the store with a gala apple tree. To this date, Pommies has put over 500 apple trees back in Ontario’s soil through this campaign.

“The campaign not only highlights the fact that Pommies ciders are natural products made from 100% local Ontario apples, but it also showcases just how well apples grow in Ontario,” said Nick Sutcliffe, owner, Pommies Cider Co. “Consumers get to drink our cider while planting trees and reaping the harvests for years to come.”

“The Ontario Craft Cider segment has continued to demonstrate great growth in the LCBO,” said Mark Wilson, Acting Category Manager, Beer & Cider, LCBO. “The LCBO is proud in its commitment to support this campaign that encompasses the local business community, and encourages green initiatives.”

Pommies Cider tastings and tree giveaways will take place at the following LCBO locations:

Toronto LCBO (1654 Queen St. E) – Friday April 28, 4 p.m. – 8 p.m.
Guelph LCBO (16 Wellington St W) – Friday April 28, 4 p.m. – 8 p.m.
Orangeville LCBO (40 Broadway) – Saturday April 29, 11:30 a.m. – 3:30 p.m.
Cambridge LCBO (101 Holiday Inn Drive) – Friday May 5, 4 p.m. – 8 p.m.
Stoney Creek LCBO (2273 Rymal Road E) – Friday May 5, 4 p.m. – 8 p.m.
Newmarket LCBO (180 Green Lane East – East Gwillimbury) – Saturday May 6, 11:30 a.m. – 3:30 p.m.
Nobleton LCBO (13255 Hwy 27) – Friday May 12, 4 p.m. – 8 p.m.
Milton LCBO (830 Main St E) – Saturday May 13, 1 p.m. – 5 p.m.

The heritage gala apple trees that will be given away at each location are approximately three feet tall and one year old. These dwarf variety trees will not exceed a height of eight-feet tall when fully grown.  Detailed planting and growing instructions will be provided with each tree.

Pommies Cider and Pommies Farmhouse Cider are produced in Caledon, Ontario, and are made from the juice of 100 per cent Ontario apples. Like all of their ciders, Pommies and Pommies Farmhouse are gluten free, GMO free, vegan, and contain no artificial flavours or colours and are never made from concentrate. Pommies Cider is sold in unique 355 ml bottles in packs of four for $13.50 and in 473 ml cans for $3.25. Pommies Farmhouse is sold in 473 ml cans for $3.25.

Consumers can go to LCBO.com to find LCBO locations carrying Pommies ciders.

About Pommies Cider Co.

Pommies Cider Co. was established in 2011 by Nick and Lindsay Sutcliffe, who both left their careers in Toronto to move to the country to pursue their dream of producing quality cider. Pommies is proud to be independent, family-owned and family-operated. Pommies’ ciders are crafted from 100 per cent Ontario apples and pears, and is home to Pommies, Pommies Perry and Pommies Farmhouse.

Find us online at pommies.com, Facebook /pommiescider, Twitter @pommiescider and Instagram pommiescider.

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For more information, please contact:

 

Brittany Tougher, Pommies Cider Co.
brittany@pommies.com, 905.857.5432

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