POMMIES CIDER CO. LAUNCHES FLAGSHIP CIDER IN CAN FORMAT
DURING ITS ANNUAL APPLE TREE GIVEAWAY
Buy Pommies Cider or Pommies Farmhouse Cider at the LCBO and take home an apple tree
(Toronto, ON – April 18, 2016) Just in time for their fourth annual Apple Tree Giveaway, Pommies Cider Co. has announced that Pommies Cider, known for its original 355 ml bottle, will now also be sold in a single serving 473 ml can. The can will launch during Pommies annual Apple Tree Giveaway, which takes place this April and May at select LCBO locations. Consumers who purchase 12 bottles or cans of Pommies Cider and/or Pommies Farmhouse Cider will leave the store with a gala apple tree.
“We love this time of year and always look forward to our tree campaign. We love everything that it stands for, especially educating consumers about Ontario craft cider being made from 100 per cent Ontario apple juice and then putting an apple tree in their hands to plant,” said Nick Sutcliffe, owner, Pommies Cider Co. “To date we have given away over 450 apple trees during this campaign and we look forward to even more this year and for years to come.”
“It has been great to see the growth of the Ontario Craft Cider segment in the LCBO, and we are proud to support this campaign that highlights so many positives of our locally grown cider industry,” said Mark Wilson, Acting Category Manager, Beer & Cider, LCBO.
Pommies Cider tastings and tree giveaways will take place at the following LCBO locations:
Hamilton LCBO (657 Upper James Street) – Friday, April 29, 4 p.m. – 8 p.m.
Toronto LCBO (147 Laird Drive) – Saturday, April 30, 11:30 a.m. – 3:30 p.m.
Orangeville LCBO (510 Riddell Drive) – Friday, May 6, 4 p.m. – 8 p.m.
Waterloo LCBO (115 King Street S) – Saturday, May 7, 11:30 a.m. – 3:30 p.m.
Oakville LCBO (1527 Rebecca Street) – Friday, May 13, 4 p.m. – 8 p.m.
Guelph LCBO (378 Speedvale Avenue East) – Saturday, May 14, 11:30 a.m. – 3:30 p.m.
Bolton LCBO (30 McEwan Drive East) – Friday, May 20, 4 p.m. – 8 p.m.
Barrie LCBO (534 Bayfield Street) – Saturday, May 21, 11:30 a.m. – 3:30 p.m.
The heritage gala apple trees that will be given away at each location are approximately three feet tall and one year old. These dwarf variety trees will not exceed a height of eight-feet tall when fully grown. Detailed planting and growing instructions will be provided with each tree.
Pommies Cider and Pommies Farmhouse Cider are produced in Caledon, Ontario, and are made from the juice of 100 per cent Ontario apples. Like all of their ciders, Pommies and Pommies Farmhouse are gluten free, GMO free, vegan, and contain no artificial flavours or colours and are never made from concentrate. Pommies Cider is sold in unique 355 ml bottles in packs of four for $12.95 and in 473 ml cans for $3.05. Pommies Farmhouse is sold in 473 ml cans for $3.05.
Consumers can go to LCBO.com to find LCBO locations carrying Pommies Ciders.
About Pommies Cider Co.
Pommies Cider Co. was established in 2011 by Nick and Lindsay Sutcliffe, who both left their careers in Toronto to move to the country to pursue their dream of producing quality cider. Pommies is proud to be independent, family-owned and family-operated. Pommies’ ciders are crafted from 100 per cent Ontario apples and pears, and is home to Pommies, Pommies Perry and Pommies Farmhouse.
For more information, please contact:
Brittany Tougher, Pommies Cider Co.